Fresh Plaza February 2011
Fruesh formerly mainly an importer of bananas, has expanded to trade in many different kinds of fruit and vegetables. With offices located in England and China the company operates worldwide, sourcing fruit and vegetables from among others, China, Argentina, Brazil, Ecuador, Mexico, and from Europe Holland, Spain, Italy and France as well as supplying various countries worldwide.
The main markets are banana ripeners,wholesalers, packers and supermarkets. At the moment Fruesh are busy with pineapples from Costa Rica and Ecuador, Mangoes and Limes from Brasil and also bananas from these countries which they market under a few different brands including the company's own brands of Frubanco and Frutas Dorada.

Fruesh have been importing Egyptian oranges which they market under their own brand Red Dragon, there has been a disruption in supply from here in the last week due to the unrest in the country, it is still uncertain how the situation will progress in Egypt. Fruesh do not think this will have a huge effect on orange prices are they is a fair amount on the market at the moment and demand is not exceptional.
As for the future Fruesh is looking into opening an office in Mexico, and also expanding further into Europe with Poland, Romania and Czech Republic. Their intention is to become a leading player in the Fresh Produce Industry and are seriously looking to develop the business with the support of genuine suppliers who's produce will attract the most discerning of clients!
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